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About PLB

Pierre-Luc Bouthillier  Montreal Unesco City of Design


PLB T-shirts
are created by Montreal designer Pierre-Luc Bouthillier. These graphic tees for men, women and kids are both comfortable and stylish. Made in Canada from organic cotton, they are printed by hand with eco-friendly water-based inks, ensuring greater durability. Water-based inks contain fewer environmentally damaging chemicals, and the ones used for PLB T-shirts are certified by Québec Vrai.


After a stint as Art Director for the cultural weekly ICI Montreal, Pierre-Luc began freelancing under the name PLB Design. He has now garnered more than 15 years of experience in graphic design. His passion for design and concern for the environment have both contributed to his interest in sustainable design. Pierre-Luc firmly believes that each little counts and subscribes to the idea that a fairer society can be achieved through intelligent and environmentally friendly consumption. As a designer he believes that good design is a fusion of aesthetics and functionality.


In 2015, Pierre-Luc was selected by the CODE SOUVENIR MONTRÉAL design collective, created in the wake of Montreal’s nomination as a UNESCO City of Design. All of Quebec designers’ creativity —as applied to Montrealers’ quality of life— is valued and recognized in this initiative.


Photo credit: Martine Doyon