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About PLB

Pierre-Luc Bouthillier   Montreal Unesco City of Design

PLB T-shirts are created by Montreal designer Pierre-Luc Bouthillier. These graphic tees for men, women and kids are both comfortable and stylish. Made in Canada from organic cotton, they are printed by hand with quality inks, ensuring greater durability. By using natural and recycled fibres, PLB reduces its impact on the environment. Indeed, respect for the environment is a priority for him as well as comfort and style.


After a stint as Art Director for the cultural weekly ICI Montreal, Pierre-Luc launched his brand under the name PLB Design in 2007. His T-shirts are inspired by music, Montreal, nature and the travels he has made around the world. On the market for already thirteen years, PLB’s designs are now easily recognizable with their simple and graphic look. PLB, with its clean shapes and straight lines, offers up an all-at-once modern, urban and iconic style.


In 2015, Pierre-Luc was selected by the CODE SOUVENIR MONTRÉAL design collective, created in the wake of Montreal’s nomination as a UNESCO City of Design. All of Quebec designers’ creativity —as applied to Montrealers’ quality of life— is valued and recognized in this initiative. In 2019 and 2020, he is perfecting his business thanks to the Quebec School of Entrepreneurs.



Photo credit: Martine Doyon